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Optimizing Joomla CMS

This month we pushed out our new corporate site with some nice creative graphics and a fresh identity! Something our team can be proud of and that I am extremely excited about.

Getting this done did not come without some effort and in the process we ended up discovering new perspectives on performance testing. In this blog series I will explore some interesting takeaways from our performance testing on this new site (as a case study) and client experiences along with some tips for optimizing and testing your site.



Who is playing the blame game?
It seems that everyone wants to pass the buck when your site is running slow and you cannot figure out why.

Speed tests are a good place to start for clarifying where performance issues might be coming from. Verifying whether performance issues are hardware, software, or database related can be a very time consuming process and often turns into a blame game between you and your ISP or support providers.

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There is a popular term called ‘above the fold’ which is used in the website world. What is it and how could it change how you look at your website? Read on! Already know about above the fold? Read on and see if you are maximizing your use of this prime website real estate.

What Is Above The Fold?
‘Above The Fold’ was originally a newspaper term. When you see a newspaper for sale on a rack, it is folded in half with the top half showing just enough information to get people to buy the paper as they walk by. That’s why when you see your favorite print newspapers, they have interesting headlines, a gripping photo, and teaser information about inside features on the top half of that front cover.

In the website world, ‘above the fold’ is the part of the website that visitors see before they begin scrolling. There are two things you want to give your visitor on this critical piece of real estate:

1) Navigation- a way (or ideally multiple ways) to get to the information they may need.
2) Calls to action- actions you want your visitor to take.

Let’s look at these in isolation then together.

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It’s been a few weeks since the Joomla World Conference. We all had a fun time getting to meet up in person, learning from professionals about some of the latest and greatest technologies, and even doing a little sightseeing at some tech companies in Silicon Valley.

We were among 300 attendees of Joomla's first ever World Conference. Photo Courtesy of Joomla

The conference took place in San Jose at Ebay’s headquarters. Ebay is actually one of the largest users of Joomla website software in the world so they had a reason to host it other than being nerdy.

Around 300 people from all over the world came: website developers, project managers, graphic designers, marketers, small business owners, bloggers, and just about every profession having to do with websites was represented in the group.

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Cultural DivideThis past year I have been involved in a couple of Joomla events attended by International developers. During conversations with Joomla! based companies from both sides of the pond differences about their clients became apparent. I learned that the European client is a lot more tech savvy about technology and open source in general than the North American clients.

European clients are more knowledgeable about the platforms

The European clients seem to be more knowledgeable about the different website software platforms. They make informed decisions about what is required and they seek out professionals who have specific skills in their chosen software.

The North American clients know less about the different technologies that are available. Their general approach to procuring technology partners is to put out a tender for their websites based on the functionality they desire.

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