Your website may need a makeover, better functionality,
stronger branding or improved technology to deliver
the experience your users expect.
With CNP Integrations as your partner you can have
the confidence to do more while maximizing your time
and minimizing your costs. Our roadmap to success
will ensure you have the security and competence to
move forward with your priorities and objectives while
respecting your budget and timeline.
Contact
Email: support@cnpintegrations.com
Phone: +1-508-644-1553
Postal Address: 385 Columbia St., Fall River, MA 02721
...The rebels were hard-pressed—just a rag-tag handful. Their list of allies was thin and resistance was all but futile. Would-be reinforcements hem and haw as their final doom draws near.
Then their adversary makes his fatal misstep... overreaching... underestimating. In hubris, he acts as though he's already won. He monologues while toying with the doomed heroes. The injustice reaches it's pinical—unbearable for the onlookers. Suddenly swept up in something larger than their own troubles, grim determination replaces the allies' indecision. It's not a matter of success anymore, so don't tell them the odds! Now, it's a matter of right and wrong. Evil must not prevail. "Damn the torpedoes, full speed ahead!"
This sounds familiar
When the bad guy loses to an underdog—when long-in-coming allies finally join the fight and the unified forces save the day—it seems familiar. Why does this frequently used plot formula still speak to us? When the situation is hopeless, and here comes the mustache-twirling monologue, we know it can't end this way.
It works because it speaks truth to our apathy about everything we know is wrong in the world that we can't (or won't) fix. We choose carefully the hills we're willing to die on. But every once in a while, your opponent starts monologuing and gloating while drinking from a giant Reese's coffee cup.
I'm sure this blatant trolling by former Verizon lawyer, Ajit Pai, is part of a larger political strategy to antagonize us into over-reacting and looking foolish. But the American public has finally arrived at "righteous indignation" stage of the story because you've just messed with the two things consumers love best: buying things and feeling ripped off.
Community networks on the rise
From neglected urban centers like Detroit to rural Ohio, residents are making their own solutions wherever need propelled innovation. This year, community network advocates received gift, after gift, after gift from the FCC. Municipal and non-profit ISP solutions had already found a certain amount of local success, but the level of national distaste is now so widespread that net neutrality is getting passed into law state-by-state. Regardless of whether it ultimately withstands this temporary federal insanity, the seismic shift in public awareness and opinion cannot now be undone.
Americans have labored under overpriced internet and endured bald-faced market manipulation through exclusivity contracts and state lobbyists. But now we are watching very carefully to see if our free and neutral internet is being messed with. And whoa be unto the first ISP that shows us they are. If we're angry enough to make politicians work together, anything could happen! And if people get turned onto the idea that this home-grown internet is cool, ISPs are going to have the same problem on their hands as the music industry did 10-15 years ago. People didn't just pirate music to save money, or Napster's biggest demographic would have been coupon-clipping moms. Nope, people did it because at least a small part of them wanted to screw over the music companies who made it difficult to download the music they enjoyed. The music companies said "Let's fight." and Americans replied, "Bring it."
And so now the ISP's are in a very precarious position; people already hate them and feel over-charged. If they come to see Comcast as actively blocking them from what they believe they have a right to, they will fight back. If it saves them money, so much the better, but that won't be the primary motivation anymore. Most people don't see themselves as activists, but direct action is going mainstream. Slacktivism and consumer-driven choice may not be the heroes we want, but they're the heroes we need.
In 2015 CNP Integrations launched and now shares space with our community partner, the Business Innovation Center--a unique coworking and creative space in Fall River, MA. Our relationship with the BIC has allowed us to sponsor community activities such as the Southcoast Mini Maker Faire, as well as many other clubs and educational activities. Through the expanded capacity and modernized workspace, CNP will be able to extend its reach in the community through:
Collaborative work environment
Community event sponsorships
Technology and business-related workshops and networking
Internships and mentoring
About the Business Innovation Center
The BIC grew informally out of an idea several years ago when its founder, Chris Nielsen of CNP Integrations, envisioned a modern shared workspace where an old dental office stood. The first of its kind in Fall River, the BIC became a place for educators, artists, entrepreneurs of all kinds to gather in a professional yet welcoming space—a creativity incubator with the facilities to support both work and learning through play!
In addition to renting coworking space, the BIC is home to a variety of STEAM-related clubs, professional networking organizations, and its anchor tenant, CNP Integrations. The facilities include a makerspace for technology and artistic pursuits, as well as a full-service multi-media production facility.
The BIC and CNP Integrations are located at 385 Columbia Street in the Historic Cultural Corridor of Fall River, MA. More information about the BIC is available at http://businessinnovation.center
This is the second article in the Marketing Machine article series. I'm going to show you how to become effective using social media to stay connected to customers and generate income:
Decide which kinds of social media work for your brand
Automate social media to make it easy
Create social media posts that sell
Get website visitors with social media ads
Turn web traffic into real clients with landing pages
Us analytics to do everything above--cheaper and faster
To build durable customer relationships, you need your own website.
All the pieces of online marketing--the ability to track visitors, test ideas, measure results, and build a client base--revolve around your website. This is the heart of the Marketing Machine. Every service or tool you use feeds into your website, because this is where you build durable, recurring customer relationships. Social media platforms may be perfectly willing to sell you market-segmented ads, but you don't own it--you're just renting space in their shop. The connections and relationships they sell you are transitory and variable, depending on how they choose to promote your posts (or not). Without your own website, you're not in control, and they can raise the prices or cut you off at any time. With your own site, you are less dependant on any one channel of clients and can easily switch advertising platforms to suit your strategy and budget.
As I discussed in my previous article, having a few social media accounts with your contact info isn't really "marketing" anymore that listing your number in the yellow pages is an "ad". Don't get me wrong, it's essential. If you want customers to contact you, list your number. If you want them to find you, update your hours and your location for heaven sake! And yes, by all means, you should reply to customers' comments online.
This is the first article in the Marketing Machine article series. I'm going to show you how to become effective using social media to stay connected to customers and generate income:
Decide which kinds of social media work for your brand
Automate social media to make it easy
Create social media posts that sell
Get website visitors with social media ads
Turn web traffic into real clients with landing pages
Us analytics to do everything above--cheaper and faster
First... Which Kind and How Many?
I didn't ask you if you should. There is no business which does not benefit from some reputation management. The reason is simple: even if you don't talk about yourself, other people will. And a conspicuous lack of information creates assumptions that a business lacks experience, or may have something to hide.
It doesn't take long to find an example of these "mystery businesses" on Google Maps, Facebook, and Yelp. A profile already exists on them with inaccurate and outdated information. It may consist entirely of a poor review from a year ago and a blurry street photo. A prospective customer might Google search your business name, but if your website or active social media page don't come up on the first page of results, you may as well not exist.
All the pieces of online marketing--the ability to track visitors, test ideas, measure results, and build a client base--revolve around your website. This is the heart of the Marketing Machine. Every service or tool you use feeds into your website, because this is where you build durable, recurring customer relationships. Social media platforms may be perfectly willing to sell you market-segmented ads, but you don't own it--you're just renting space in their shop. The connections and relationships they sell you are transitory and variable, depending on how they choose to promote your posts (or not). Without your own website, you're not in control, and they can 
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